GREAT
DIGITAL EXPERIENCES
START WITH
UNDERSTANDING PEOPLE
I blend UX and Games User Research with psychological science
to uncover how people really think, feel, and act.
Turning insight into digital products and games
that are intuitive, engaging, and genuinely enjoyable.
My Core Principles that Powers Great UX
User Experience (UX) provides the foundation for understanding how people interact with digital products, while Games User Research (GUR) applies these principles specifically to video games. Together, they reveal not only what users do, but why they do it, unlocking actionable insights that enhance both usability and enjoyment.
UX and
Games User Research
By studying how users engage with products, I uncover where they struggle, what they enjoy, and why they disengage. These insights help me create experiences that are more intuitive, satisfying, and capable of building long-term engagement.
Emphasizing
User and Player Behavior
Emotions are at the core of every user and player experience. They influence satisfaction, memory, and long-term engagement. By measuring and analysing emotional responses, I bridge the gap between the intended design and the actual experience, ensuring that products and games deliver both functional excellence and genuine emotional impact.
Bridging Intended and Actual Experience
I go beyond surface-level opinions, using evidence-based methods such as behavioral observation, usability testing, and experimental design to answer the “why” behind user actions. This data-driven approach ensures decisions are grounded in proof, not guesswork.
Psychological and Scientific Methods
In-house playtests and usability tests often suffer from “development blindness,” where familiarity hides flaws. Independent, objective research with the right sample brings fresh perspectives and identifies issues that teams may overlook.
Reliability and
Objective Testing
Early and accurate insights save money, time, and energy. By addressing usability and engagement issues before launch, I reduce costly redesigns, improve market fit, and give products the best chance to succeed.
De-Risking the Production Process
A HOLISTIC APPROACH TO UX RESEARCH
By combining psychology, user experience research, and data-driven methods, I help teams design with clarity and confidence. My process bridges the gap between user behaviour and design decisions, ensuring every feature, interaction, and flow feels intuitive and purposeful.
From early concept validation to post-launch analysis, I focus on evidence-based insights rather than assumptions. This not only reduces risk, but also creates experiences that connect emotionally, perform effectively, and keep users engaged.
Elevate digital experience with research
Cognitive science expertise
Delve into the science of user experience and player engagement. By integrating cognitive psychology, UX principles, and games research, I uncover the motivations and behaviors that drive digital interaction. My methodology blends academic rigor with industry application, providing actionable insights for game studios, public services, and mobile platforms. Through comprehensive analysis and evidence-based recommendations, I help teams design more intuitive, enjoyable, and effective digital products. Discover how a research-driven approach can transform user journeys and foster lasting engagement across diverse digital landscapes.
My research is rooted in cognitive science and robust methodology, ensuring every insight is grounded in proven theory and practical application.
User-first perspective
By centering on user motivations and accessibility, I help craft digital experiences that are both engaging and inclusive.
Cross-sector experience
I bring a track record of research in gaming, public services, and mobile, adapting methods to each unique context for optimal results.
Data-driven recommendations
All findings and strategies are supported by thorough data analysis, ensuring your decisions are informed, reliable, and goal-oriented.
CREATING DIGITAL EXPERIENCES USERS LOVE
Building a digital product or a video game is hard. Building one that people truly understand, enjoy, and keep coming back to is even harder.
Whether it’s an app, a service, or a game, success depends on more than great design. It’s about knowing your users. That means going beyond what people say and uncovering what they actually do, think, and feel while interacting with your product.
Traditional feedback methods often miss the mark. They focus too heavily on opinions, overlook behavioural data, and come too late in development to make a real difference. The result? Products and games that launch with avoidable UX issues, leaving users frustrated and opportunities lost.
I make sure that doesn’t happen.
Research-driven UX for every platform
Explore the science of digital experience
In-depth analysis and evidence-based insights on player behavior, digital interaction, and UX research across games and digital products.
UX Research
Mapping the user experience
Comprehensive best practices for user journey mapping, offering actionable recommendations to optimize UX across digital products and services.
Games User Research
What motivates player engagement?
A detailed examination of psychological drivers behind player motivation, with practical strategies for enhancing engagement and retention in contemporary game design.
MEET ÇAĞDAŞ
I’m a psychologist and an experienced UX researcher passionate about understanding how people think, feel, and interact with digitalization and technology.
I bring a unique blend of scientific expertise and creative problem-solving to craft experiences that truly resonate. Whether it’s a video game or a digital platform, I focus on making every interaction meaningful, enjoyable, and impactful.
WHO I WORK WITH
I am available to partner with teams and individuals who are serious about improving their products, from indie game developers to startups, from established digital platforms to innovative service providers.
Whether you need to refine an onboarding flow, improve in-game player retention, or reimagine a core user journey, I’ll provide clarity, structure, and direction. So your product not only works but thrives.
